POSM Design

Create design for various promotional items

Project Overview

Point of Sales (POS) marketing items are promotional materials placed at retail locations to attract customers' attention and drive sales. These items can include posters, banners, displays, and branded merchandise. As an intern graphic designer, my role involves creating designs for various POS marketing items. I develop visuals for these materials to ensure they effectively capture customer interest and enhance the overall shopping experience, supporting the brand's marketing objectives at the point of sale.

My Contributions

As the internal designer for the beverage team working on various Wings products, I am responsible for creating a broad spectrum of designs that cater to a wide range of promotional needs. These include everything from digital media campaigns to print materials, such as banners, posters, and other promotional items, as well as apparel like t-shirts and an array of gimmicks specifically designed for event purposes. My role ensures that the brand's visual identity is consistently and effectively communicated across all mediums and platforms.

Since starting my internship at Wings in September 2023, I have worked as a graphic designer and illustrator for the beverage team, handling design responsibilities for brands such as "Olala," "Kopi Nongkrong," "Floridina," "Golda Coffee," and "Teh Javana." My role involves creating a variety of designs, ranging from technical internal needs to external promotional materials. In December, my responsibilities expanded to include additional brands, "Isoplus" and "Power F".

Additionally, I have been actively involved in various events, including the Isoplus Run 2023 held at Universitas Indonesia, as well as other promotional activities. My work has supported both brand development and event marketing, ensuring that our visual materials effectively represent and promote each brand.

WINGS Corp

Graphic Design Intern

Sep 2023 - Jan 2024

Here are my works, designed to promote and enhance the branding of the product's credibility through Instagram social media, which aims to strengthen the product's reputation and build greater trust with consumers.

Below are my works for the GOLDA COFFEE brand, related to the various events it has participated in.

Below are my works for the FLORIDINA brand, related to the various events it has participated in.

Below are my works for the ISOPLUS brand, related to the various events it has participated in.

Below are my works used to promote the OLALA product to the market and retailers.

POSM Design

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